WOWMOM started with a question: What’s the point?
The answer came simply. To create a place where every person walks in and says WOW.
Not because of spectacle, but because of how it feels. Awe. Wonder. Play. Connection.
Born in Mendocino, WOWMOM began as a vision for a space where art, music, movement, and community come together. A place where something shifts the moment you arrive. Where you’re not observing from the outside, but part of what’s happening.
This is not about defining the experience. It’s about being in it.
The intention is simple. To inspire, again and again. To open space for expression, curiosity, and presence. To create moments where people feel lighter, more connected, more alive.
WOWMOM is a living expression of creativity and joy. It brings together sound, movement, and art in a way that invites participation and leaves room for the unexpected.
Rooted in Mendocino, it exists to gather people and create something real together. A reminder to loosen up, to engage, and to enjoy the moment as it is.
At its core, WOWMOM is about cultivating joy, sparking creativity, and bringing more lightness into the world, starting here and naturally extending outward.
Welcome to WOWMOM!
Join us for two days of live bands, DJs, music, art, and real community connection on the beautiful Mendocino Coast. From high-energy daytime sets to immersive dance experiences, we’re bringing together local talent, visiting artists, and a vibrant creative crowd for a weekend that celebrates who we are as a community.
Enjoy a selection of bar drinks and local food throughout the weekend, bringing together great music with the flavors of the Mendocino community. The event is family-friendly, welcoming all ages to come together and be part of the experience.
Come as you are, bring your people, and be part of a weekend built around music, energy, and community.
In support of the Mendocino Film Festival, this gathering blends festival energy with Mendocino’s intimate, artistic spirit.
Come celebrate! Connect! Dance!
June 6th Noon to Midnight
Live music all day, building into a high-energy experience from start to finish. Mama Grows Funk, HellA Mendocino, Brown Brothers Band, Sister Siren with Ben Lowry, Latchkey, and Surfsquatch bring a powerful mix of sound, groove, and live energy that keeps rising throughout the day.
As the sun goes down, the night shifts into a silent disco with three DJs, each bringing their own vibe and taking the energy even higher. Expect nonstop movement, a smooth flow, and a full day of music and connection.
Day rave experience from start to finish. Six DJs take over with nonstop music, each bringing their own style and vibe. Expect a dynamic mix of sounds and genres, along with a full day of movement and connection.
Come ready to dance!
June 7th Noon to 6pm
Early Bird $65
Early Bird $25
BEST DEAL
2 Day Pass $80
Live Acts
Mama Grows Funk is a powerhouse New Orleans funk collective known for their deep grooves, tight musicianship, and electrifying live energy. Rooted in the rich musical traditions of New Orleans, the band blends classic funk, soul, and jazz influences into a sound that feels both timeless and fresh.
Driven by a locked-in rhythm section, punchy horn lines, and dynamic improvisation, Mama Grows Funk creates an immersive live experience that’s impossible not to move to. Whether laying down heavy, dancefloor-ready funk or stretching into soulful, exploratory jams, they bring an authentic, feel-good energy that connects instantly with any crowd.
Hella Mendocino is a Northern California band rooted in the laid-back spirit and natural beauty of the Mendocino Coast. Their sound blends elements of funk, rock, and jam into a groove-driven style that feels both relaxed and full of energy. Drawing inspiration from the local scene and coastal lifestyle, they create music that captures a sense of freedom, community, and good times.
With tight rhythms, melodic improvisation, and an easygoing stage presence, Hella Mendocino delivers a live experience that’s both engaging and uplifting. Whether they’re building into extended jams or keeping things light and danceable, their sets invite the crowd to move, connect, and fully enjoy the moment.
Latchkey is a Mendocino-based band bringing a fresh, high-energy blend of indie rock, funk, and alternative grooves to the stage. With a sound that moves between catchy, melodic songwriting and rhythm-driven jams, they create music that feels both modern and deeply rooted in live performance. Their style captures a balance of raw edge and laid-back coastal vibe, reflecting the creative spirit of the local scene.
Driven by dynamic instrumentation, tight interplay, and expressive vocals, Latchkey delivers a live show that’s both engaging and unpredictable. From upbeat, danceable tracks to more atmospheric, immersive moments, their sets take the audience on a journey that keeps things interesting from start to finish.
Surfsquatch is a genre-blending NorCal band delivering a wild mix of surf rock, funk, and psychedelic grooves with a playful edge. Their sound rides between reverb-soaked guitar lines, punchy rhythms, and unexpected twists, creating a vibe that feels both nostalgic and refreshingly original. With a name as bold as their style, Surfsquatch brings a unique personality that stands out on any lineup.
Driven by high-energy performances and a love for experimentation, Surfsquatch turns every set into a fun, immersive experience. Whether they’re locking into a tight groove or stretching into trippy, jam-filled moments, they keep the crowd engaged, moving, and fully along for the ride.
Sister Siren, joined by Ben Lowry, delivers a soulful and emotionally rich blend of indie, folk, and ethereal soundscapes. Fronted by Alisa Rose’s captivating vocals, their music weaves together haunting melodies, layered textures, and heartfelt songwriting that feels both intimate and expansive. Drawing from a wide range of influences, their sound carries a sense of depth, vulnerability, and quiet power.
Together, they create a live experience that is immersive and deeply moving, balancing delicate moments with dynamic builds and expressive instrumentation. Whether performing stripped-down, atmospheric pieces or more rhythm-driven arrangements, Sister Siren with Ben Lowry invites listeners into a space that feels both personal and transportive.
Brown Brothers Band
....
DJs
DJ DLT
XTRVCT
NECHAA
BEETROOTS
Syrius
BangRadio
More TBA
(random order)
DJ Tony Muzzing
Location
Set in the stunning Mendocino village along the coast, our festival brings music and art to life by the ocean, creating a vibrant community gathering and a full family celebration.
Day 1
Mendocino Coast, CA
Hours
Noon - Midnight
Hours
Noon - 6pm
Day 2
OUR SPONSORS
Your Logo can be here
To become a Sponsor, please email to info@wowmommendocino.com
Built by Community, Led by Us
Misha Tsaran, also known as BeetRoots, is one of the forces behind WOWMOM, a DJ, curator, and community builder driven by connection through music.
Born in Ukraine, Misha’s journey began early, evolving from guitar and rock influences into a deep love for global rhythms and dance culture. After moving to New York City in 2011, he managed the live music venue Meridian23, expanding his musical taste through sounds from around the world while immersing himself in the underground house scene.
Since relocating to Northern California in 2017, Misha has been creating spaces for people to move, connect, and feel through dance events, teaching yoga, and his DJ project, BeetRoots. His sound blends Afro Latin Tech House, Indie Dance, Funk, and Disco into vibrant, feel good experiences.
From clubs and weddings to festivals like Northern Nights and his award winning KZYX radio show, Misha brings a refined sense of energy, flow, and crowd connection into every set.
With WOWMOM, he continues that mission, creating a space where music, art, and community come alive.
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